Finally... Something in my Size!!!

SEATTLE, April 1, 2010 –Starbucks announced today the introduction of two new beverage sizes in stores in the U. S. and Canada this Fall. The announcement follows a year of research and direct customer feedback through MyStarbucksIdea.com requesting even more choice in beverage size.

“Whether customers are looking for a large or small size, the Plenta and the Micra satisfy all U.S. and Canada customers’ needs for more and less coffee,” said Hugh Mungis, Starbucks VP of Volume. “Our size selection is now plentiful.”

Plenta™ (128 fl oz) and Micra™ (2 fl oz) cups arrive in Starbucks stores this Fall. Derived from Italian word for plentiful or small, the Plenta™ delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ delivers a quick and satisfying morsel of goodness.

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